Developing Your Theory of the Case – NYSBA Trial Academy Virtual Conference (Webinar)

To win a trial an attorney must argue facts, weave in the law and make logical arguments based on the emotions that will compel the jury to act and render a favorable verdict. No matter how strong the facts, law, emotions and arguments may be, one obstacle stands in the way of every successful outcome: if you cannot get the jury to pay attention and follow your arguments, you cannot persuade them. Winning trials starts by creating a sound theory of case – one which will capture the juries attention, captivate and convince them. This presentation will explain what theory of case is, provide an understanding of how to use it and give listeners the power to use theory of case to change the outcome of their trials.