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Marketing Conference 2015: Grow Your Practice

Marketing Conference 2015: Grow Your Practice

CLE Online Video – Available for Immediate Download

Member Price | $195.00
Non-Member Price | $295.00
5.0 MCLE Credits | 2.5 ethics and 2.5 law practice

Competition among lawyers has never been fiercer than today. Small and medium-sized firms face competition from larger firms, clients keeping work in-house, as well as outsourced services or online legal services. In this program, seasoned faculty will provide practical ideas you can implement right away. Panelists will share advice on attorney websites, public relations, LinkedIn marketing, targeted prospecting and social media. Panelists will also explore the limitations placed on lawyers by ethics rules. Leading authorities on legal ethics will discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers. Everyone who purchases this video product will receive a free e-book of the NYSBA publication "Grow Your Practice: Legal Marketing and Business Development" ($65 value). 


Get answers to these questions and more:

• How do you best invest your marketing dollars?

• What are the best ways to develop an effective marketing strategy?

• What types of postings or communications on social networking sites might qualify as attorney “advertising”?

• What are the restrictions and rules governing direct contact with prospective clients?

• What are the restrictions on advertising specializations and fields of practice?

• What are the legal ethics issues surrounding advertising on free online sites?

• What are the ethical considerations of writing newsletters, posting to a blog or using Facebook, LinkedIn or Twitter?

Program Topics

* Marketing and Management

* Marketing & Business Development

* Getting New Business

* Marketing Ethics

Program Faculty

Wendy Bernero, Partner, Bernero & Press LLC

Donna Drumm, Esq., Founder, DiscoverLaw, LLC

Christine S. Filip, Esq., President, Business Development Partners

Carol Schiro Greenwald, Ph.D., Consultant MarketingPartners

Marcia Golden, Managing Partner, DJD/Golden

Paris A. Gunther, Esq., Consultant

Marc W. Halpert, Managing Partner, connect2collaborate

Pery D. Krinsky, Esq., Krinsky, PLLC

Alan Levine, Levine Marketing Solutions

John McCarron, Esq., Partner Montes & McCarren, PLLC

Steven Skyles-Mulligan, Executive Director, Evoke Strategies

John Rumely, Business Development Strategist, Rumely Advisors

Nancy B. Schess, Esq., Partner, Klein Zelman Rothermel Jacobs & Schess LLP; Co-Founder, Gotham City Networking

Stephen M. Smith, CPA, Managing Partner Stephen M. Smith & Company, LLC

Mitch Tobol, Partner, CGT Marketing


Total Credits: 5.00 | Areas of Professional Practice: 2.50, Ethics: 2.50

Non-Member Price: $295.00
Published Date:
  • March 27, 2015
  • Online On-Demand
Product Code:
  • VDW64
Areas Of Professional Practice Credit(s):
  • 2.5
Ethics and Professionalism Credit(s):
  • 2.5
Total Credit(s):
  • 5.0