Marketing On A Shoestring (2012)

CLE Online Video – Available for Immediate Download

Member Price | $125.00
Non-Member Price | $225.00
4.0 MCLE Ethics Credits
 

Lawyer marketing has changed dramatically in recent years. Through email, websites, blogs and social media lawyers can reach far more potential clients than ever before. This program provides a framework for understanding and managing ethical liability for lawyer marketing. Featuring ways you can market your firm on a shoestring budget, this program will cover practical approaches to attracting clients and will explore the limitations placed on lawyers by the ethics rules. Seasoned faculty will provide practical guidelines that you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media.

Leading authorities on legal ethics discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers while marketing experts provide practical tips and advice.

Program Contents

    Using Social Media to Market Your Firm – Best Practices and Ethical Considerations

    Does Your Law Firm-s Website Bring in Business? (Non-MCLE Topic)

    ROI of Marketing and Ethical Considerations

    Getting in the Press (Non-MCLE Topic)

    Ethics and Legal Marketing

Program Speakers

Dr. Silvia Hodges (Overall Planning Co-Chair)
Adjunct Professor, Fordham University School of Law

Professor Gary Munneke (Overall Planning Co-Chair)
Pace University School of Law

Jamie Diaferia | Infinite Public Relations

Alitia Faccone, Esq. | McCarter & English

Kelly Hoey, Esq. | Women Innovate Mobile

Paramjit Mahli | SCG Legal PR Network

Linda Orton | Intelligent Video Solutions

Nancy Slome | One to One Interactive

Zach Olsen, Vice President | Infinite Public Relations

Paula Zirinsky, Marketing Director | Morvillo Abramowitz

Micah Buchdahl, President | HTMLawyers

Stephanie Hendricks, Esq. | Hendricks Law Firm
 

To learn more about law practice management resources available to NYSBA members, visit www.nysba.org/LPM.

This archived webcast is a video online program that you will view and listen to on your computer screen.

Total Credits: 4.00 | Ethics: 4.00