Maximizing Your Marketing and Ethical Considerations

Topics to be included:

• Define your target niche

• Craft marketing messages that speak to that audience

• Turn basics – business card, letterhead, etc. – into marketing statements

• Incorporate web resources from the beginning

• Select comfortable marketing activities

• Using social media resources effectively and ethically

• Attorney Advertising and the New York Rules of Professional Conduct

Speakers:

Carol Schiro Greenwald, Ph.D., CSG Marketing Partners

Cliff R. Ennico, Esq., Law Offices of Clifford R. Ennico